Successful business ownership is all about gathering information, picking through it to decide what makes sense, and making sound decisions based on all available data.
An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don’t have to take my word for
Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood
Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays
Selling is the major activity that all our businesses depend on, from the smallest one-person start-up to the largest conglomerate. There are three basic ways
Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s
1.0 What is a brand? Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one
For each sale that you make in network marketing, you receive a commission. For each sale that one of the salespeople makes within your network,
There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such
Most people do not become successful on their own there is usually someone who has influenced their idea or strategy. If you have a product
Have you got a business online? Do you require some fresh, exciting marketing strategies? If so, video marketing might be just the solution for you.
Mainstream Piggy back When you use sites like Amazon and eBay to market your website and you don’t have your own website As with the
In this article we will work through a real example of an operational soft KPI that changed the relationship of a business with its customers.
“Without customers you have no business, you have absolutely nothing”. The best way to get customers is from referrals and sales leads. A sales lead
You have spent years in building your technology – and the next step will make or break you. What is this next step and what
Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of
One of the biggest mistakes people make in direct sales is what I call the hobby approach. Too many of you are working your business
One of the most positive things than can happen to a person is to begin operating an online business from home and being successful. A
Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated
Are you still doing traditional strategic planning? If so, the time has come to put that sacred cow out to pasture and focus on strategic